S2 E4 – KD Deshpande

On simplifying Marketing and helping everyone to create, taking us back to the simplicity of a paintbrush through the power of AI.

Koustubh Deshpande, also known as KD is the Founder & CEO at Simplified. Prior to Simplified, KD founded a mobile marketing startup Vessel.io (which was acquired by Marketo in 2014). Head of product at Uber and had a stint at Facebook. Prior to that, he  was lead mobile engineering at music startup TuneIn Radio. He is a hacker with a master’s degree in computer science and loves to help companies build mobile apps that bring happiness to millions of people every day.

Ideas are like paintings in museums, ideas are useless, act on it, now! Go build it.

Playing Defence.

“You don’t need more time. You just need to decide” __Seth Godin

Yes that’s defence as in the sport of Cricket. Defence is important, that’s the way you protect yourself from getting out to good deliveries but I just realized that I’ve been playing too much defence for too long. 

A good delivery needs to be respected and defended against but most deliveries are not that good, they need to be sent to the boundary and yet I have continued to play defence because it seems safer.

How to play offense and still stay in the game? Well, it’s by taking action. It’s by doing; not by thinking, not by dreaming but by acting on your ideas. As Seth Godin puts it, “You don’t need more time, you just need to decide”.

It’s tough to get out of the zone that I am in right now because I fear going into a suckier zone. Really, is that possible? Well it depends on what the zone feels like, is it mind numbing, uninspiring, monotonous, meaningless, or is it great but just super hard? If it’s any of the former reasons, then doing something you like and want to do will definitely feel better.

If it’s the latter reason (great work but hard work), then welcome to being an adult. There is nothing to change here but your attitude. You are late, get going and good luck.