Lessons Learned From Ben and Jerry

We didn’t think of it as a business, we thought of it as a venture. We wanted to do it for a couple of years and then become cross country truck drivers.

A lot of our problems would be solved if we made the ice creams shittier.

Business is essentially “busyness”, it’s mostly commonsense and lot of work.

We ran a promotion in winter called “Penny Off Per Celsius degree Below Zero Winter Extravaganza (POPCBZWE)”.

Ben and Jerry are two great friends and amazing citizens of the world delivering happiness by the pint, under $5

Jerry Greenfield, left, and Bennett Cohen, the founders of Ben and Jerry Homemade Inc., pose in front of their “Cowmobile” in Burlington, Vt., on June 15, 1987.
( Toby Talbot / AP Images )
Source: https://www.wnycstudios.org/podcasts/heresthething/episodes/ben-and-jerry-warm

Notes and Links

https://www.amazon.com/Ice-Cream-Wendall-S-Arbuckle/dp/1461380677

#5 Sreekanth Vemula

On following ones curiosity, being comfortable with not fitting in and taking care of his next patient

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Dr. Sreekanth is a leading Neurologist at Apollo Hospitals Hyderabad. He received his MD from All India Institute of Medical Sciences (AIIMS) and DM in Neurology from Institute of Medical Sciences at Chandigarh. Teaching medical students is one of his passions, he has been actively teaching and advising students over 10 years.

“Thinking clearly, unselfishly, solves most problems in this world” and “Don’t worry, you will be automatically happy” –Sreekanth
Enjoy my conversation with Sreekanth

#4 Sidharth and Somvir

On a mission to rebuild real human connections locally, worldwide

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Somvir and Siddharth are co-founders of MyScoot platform which helps people discover great local experiences and meet amazing people through house parties. They are part of the Y Combinator Accelerator program and are fired up to change the way people build and develop social connections locally all around the world.

“By the end of this week, there will be 50 people who would have met each other through something that we’re doing”
Enjoy my conversation with Somvir and Siddharth

#2 Sriram Emani

On disrupting the 600-year old Indian music and dance industry and choosing to do what you love

Sriram Emani is the Co-founder and CEO of IndianRaga. He is a 2015 Global Fellow with the International Society for the Performing Arts (ISPA), where he was the only Indian out of 52 Fellows from across the world. Dedicated to popularizing Indian classical and contemporary music and dance, Sriram is the brains behind the widely popular Indian version of Ed Sheeran’s ‘Shape of You’, which has garnered over 25 million views across various platforms.

“I went to IIT to do engineering, but I ended up doing a whole ton of performing.”

#1 Ishwarya Ananthabotla

On rethinking how audio is captured, represented and retrieved in this new world of AI

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Ishwarya Ananthabotla completed her BS and MS in Electrical Engineering and Computer Science from MIT. She is pursuing a PhD in the MIT Media Lab’s Responsive Environments group, exploring ways to capitalize on our knowledge of human perception, cognition, memory, and attention, to re-think traditional paradigms for audio capture, representation, and retrieval. 

“Being family is a gift from God, staying family is a choice”